C2 corporate identity

C2 corporate identity

When we were first commissioned to develop the C2 Vertical Safety corporate ID back in 2000, C2 were pioneers using mountain climbing gear for work-at-height situations. Back then, workers-at-height were often hesitant to using safety gear, which at the time was considered heavy and limiting. We added a hint of sports values to the C2 visuals to let the target group feel an air of adventure and coolness, thus making the products desired. This was successful and ten years later C2 has grown to become market leader. 

To adapt to the new C2, we took their visual ID to a new, more industrial dimension, still keeping the sports heritage intact. 





PROJECT FACTS

C2 website: www.c2safety.com

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C2 corporate identity

C2 corporate identity

When we were first commissioned to develop the C2 Vertical Safety corporate ID back in 2000, C2 were pioneers using mountain climbing gear for work-at-height situations. Back then, workers-at-height were often hesitant to using safety gear, which at the time was considered heavy and limiting. We added a hint of sports values to the C2 visuals to let the target group feel an air of adventure and coolness, thus making the products desired. This was successful and ten years later C2 has grown to become market leader. 

To adapt to the new C2, we took their visual ID to a new, more industrial dimension, still keeping the sports heritage intact. 





PROJECT FACTS

C2 website: www.c2safety.com

C2 VERTICAL SAFETY CASES
 
C2 corporate identity
 
C2 website
C2 VERTICAL SAFETY CASES
 
C2 corporate identity
 
C2 website
RELATED PROJECTS
Auriant Mining corporate identity
 
Auriant Mining corporate identity
C2 corporate identity
 
C2 corporate identity
Calazo graphic language
 
Calazo graphic language
Lufthansa giveaway sweatshirt
 
Lufthansa giveaway sweatshirt